From a little ladybug in Hong Kong to a language without words. Discover the artist, the journey and the character world behind HappyTottii.
Read the interview ↓Media enquiries →Born in 1950, artist Doris Taussig draws inspiration from observing people: their expressions, gestures, emotions and everyday behaviour. She transforms what she sees and feels into expressive, gender-neutral HappyTottii characters.
In 2016, a little enamel ladybug brought home from Hong Kong became part of the inspiration for an unexpected creative journey. Over time, HappyTottii developed into a world of original characters, artworks and licensing possibilities.

“HappyTottii is not just a cute little ladybug. HappyTottii is a metaphor. HappyTottii is us.”
An edited conversation with Doris Taussig about observation, interpretation and the joy of making people smile.
HappyTottii is not just a cute little ladybug. HappyTottii is a metaphor. HappyTottii is us.
No. It developed over time.
I observe people. Then I draw what I have seen and felt.
Without words.
Not at all. I don't mind if someone feels something different. It's like a sentence: everyone can understand the same sentence differently.
No. I remain neutral.
They start to smile. I tell them it makes me happy when they smile, because that is what I want.
It comes from above, and I don't know where it will end. I am only the one who brings it into being.
Editorial note: Answers are adapted from a personal conversation and should be approved by Doris Taussig before public release.
A little enamel ladybug becomes part of the inspiration for HappyTottii.
Selected as one of six participants in Licensing International’s Diversity & Inclusion Accelerator Program; artworks presented in London.
HappyTottii returns to Hong Kong as a character property exploring licensing opportunities.
HappyTottii brings together an independent artistic vision and an internationally oriented, gender-neutral character brand. Interviews, selected artwork and licensing information are available upon request.
Contact HappyTottii →About the Brand →For publication-quality artwork and permissions, please contact HappyTottii before reuse.