The Creator Behind the Characters

One artist, 2,000
characters. One world.

HappyTottii® is the independently created emoji universe of Doris Taussig. 2,000+ original characters built around love, happiness, nature, and everyday life. No studio. No agency. Just one artist, one vision, and a world that makes people smile.

Licence the IP Shop the Collection
"I didn't set out to build an IP business. I set out to make things that made people feel something. The licences followed."
— Doris Taussig, Founder of HappyTottii®
2,000+
Original Characters
8
Character Universes
48h
Proposal Turnaround
Global
Licensing Available
The Story

From a single
drawing to a
universe of joy.

Every character in the HappyTottii® world exists because Doris believed that the small moments: a morning coffee, a walk in the park, a message to a friend. They all deserved their own language.

It started the way the best things do: quietly, without a grand plan. Doris Taussig, an artist who had spent years working across design and illustration, began drawing characters in the margins, small, expressive, alive with feeling. Friends noticed. Then strangers. Then the internet.

HappyTottii® wasn't launched. It grew. Organically, one character at a time, until there were hundreds. Then thousands. Each one hand-crafted, each one part of the same consistent visual world: warm, witty, and instantly recognisable as HappyTottii®.

The turning point came in 2022, when HappyTottii® was named Award-Winning Emoji Character at License Show Las Vegas, one of the most important IP events in the world. The industry had caught up to what fans already knew: this was an IP with real emotional pull.

Today, HappyTottii® is available to licence globally across merchandise, apps, publishing, games, corporate use, and custom commissions. Every deal is handled directly with Doris. No agents, no middlemen, no gatekeepers. Just a creator who cares deeply about where her characters go and how they're used.

The result is an IP that doesn't just look good on products. It makes people pick them up.

What We Believe

The principles behind
every single character.

HappyTottii® isn't just an aesthetic. It's a point of view. One that shows up in every drawing, every deal, and every product it touches.

💛

Joy is the point

Every character exists to create a moment of warmth for the person who buys it, receives it, or simply sees it. If it doesn't make someone smile, it doesn't ship.

✏️

Craft over quantity

2,000+ characters, all hand-crafted by one artist. No shortcuts, no AI generation, no template filling. Every line is deliberate. Every expression is earned.

🌿

Rooted in the real world

Love. Nature. Food. Friendship. Sport. Daily life. HappyTottii® characters are about the things people actually care about. Not trends, but feelings that don't expire.

🤝

Partners, not transactions

Licensing should feel like collaboration, not paperwork. Doris works directly with every partner to make sure the IP lands in the right hands, for the right product.

🌍

Global, personal

HappyTottii® ships worldwide and licences internationally, and every enquiry is answered personally. Global reach without losing the human touch.

🔒

IP you can protect

All characters are original, all rights are clear. Licensees get a genuine asset: exclusive, protectable, and impossible to replicate because there's only one Doris.

The Journey

How it happened.

The milestones that took HappyTottii® from a sketchbook to a globally licensed IP.

✏️
The Beginning

First character

Doris starts drawing — not for business, but because she can't stop.

📱
Going Digital

The world notices

Fans share, gift, and ask where to buy. The demand creates the business.

🛍️
The Shop Opens

Products launch

Stickers, magnets, mugs. They sell out before the announcement goes out.

Las Vegas 2022

Award-Winning IP

Named Award-Winning Emoji Character at License Show Las Vegas.

🌍
Now

Global licensing

2,000+ characters. 8 categories. Every deal direct with Doris.

Recognition
Award-Winning Emoji Character License Show Las Vegas 2022
🌍
Global Licensing Available Merchandise · Digital · Publishing · Custom
✏️
100% Independently Created One artist · One vision · 2,000+ characters
Work with Doris

Ready to put
joy on your product?

Tell us what you're building and we'll send a personalised proposal within 48 hours. No agents, no gatekeepers. Just a direct conversation with the creator.

HappyTottii character
HappyTottii character
HappyTottii character
HappyTottii character