Every journey starts somewhere. HappyTottii’s began with a little ladybug — and an idea that continued to grow into characters, stories, art and a way of looking at the world around us.
New chapters in the HappyTottii story — from recent developments to what comes next.
In 2026, HappyTottii’s online home was redesigned to better reflect the growing world of the brand — bringing together its characters, stories, art and vision in one place.
HappyTottii takes another step into the world of hospitality, bringing its art and message into a hotel environment. The first confirmed exhibition is planned for June 2027 in Limassol, Cyprus.
From the first spark of inspiration to exhibitions, licensing, products and new artistic directions.
Sometimes a journey begins with something very small. During a trip to Hong Kong, I brought home a little enamel ladybug. At the time, I had no idea that this tiny object would one day become part of the inspiration behind HappyTottii.
HappyTottii took an important step from idea to identity with the EU trademark in 2018 — giving the growing character world its own name and brand.
HappyTottii began to explore everyday life through many small character ideas — sleeping, cooking, slowing down, riding a wave, being in love, feeling trapped, celebrating and simply being human.
These early sketches became the foundation for a much larger character universe.
HappyTottii was selected as one of six participants in Licensing International’s 2022 Diversity & Inclusion Accelerator Program.
The program opened a new chapter of mentoring, licensing education, industry connections and international brand development.
HappyTottii’s growing world was presented in London in 2022, bringing the characters and artworks into an international exhibition environment.
In 2023, HappyTottii continued to move beyond the digital character world and into physical art, with artworks presented in a gallery setting in Cyprus.
In 2024, HappyTottii was exhibited with ARTCy at the AMARA Hotel in Limassol. The artwork combined the HappyTottii character with objects from everyday life, using art to draw attention to consumption, waste and our relationship with the environment.
HappyTottii’s world expanded into storytelling with the children’s book HappyTottii Finds Love — on a journey to become self-confident.
Years after a little enamel ladybug travelled home from Hong Kong, HappyTottii returned to Hong Kong in a completely different form — now as a character and intellectual property exploring new licensing opportunities.
In 2025, HappyTottii’s critical artistic direction entered a new phase.
The idea had already been developing in earlier works, but now the visual language became stronger and more dramatic. Spray paint, contrasting light and dark clouds, and more intense atmospheres gave the artworks a new emotional depth.
HappyTottii increasingly became a metaphor for human behaviour — reflecting our emotions, our contradictions and the traces we leave behind.
The warm and uplifting side of HappyTottii — love, friendship, joy, self-confidence and the beautiful moments of everyday life.
The critical side of HappyTottii — observing how we live, consume and treat our environment. What appears innocent or beautiful at first glance can reveal another story when we look more closely.
Two people may be in love on a park bench, while underneath them lie discarded cigarette butts.
HappyTottii’s online home was redesigned to better reflect the growing world of the brand — bringing together its characters, stories, art and vision in one place.
From character and artwork to products for everyday life. In 2026, HappyTottii launched its first print-on-demand collection on Etsy, featuring different HappyTottii designs across six product categories.
The collection marks another step in HappyTottii’s development — exploring how the character, its artwork and positive messages can come to life across different products and formats.
In 2027, HappyTottii takes another step into the world of hospitality, bringing its art and message into a hotel environment.
The first confirmed exhibition is planned for June 2027 in Limassol, Cyprus.
More HappyTottii moments are still to come.
Moments from our creative journey.
